The Way to Identify Buyer Keywords
How does one determine the value of keywords? One metric is the volume of traffic it is able of bringing. But the volume of traffic isn't all. You have to be able to sell to those visitors. One of the ways to figure out the commercial viability is the pay-per-click cost per click the advertisers pay to display their advertisements for that keyword. Most tools provide this info, from Google's External Keyword Tool to Keyword Elite. If the keyword has a high cost per click, means advertisers have gain from it. If the bid price per click is low, there's likely very few buyers hunting for that term. Pay attention to this variable when researching, the volume of visitors and competition isn't all.
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