Common Questions I’m Always Asked About SEO

Who is not familiar with the term "SEO"? Almost half the time I get a new client for internet web site design the person will have heard the term but often has little understanding of what this involves. The following are some questions that come up with new clients.

Do I need to have a high PageRank to get onto the first page of the search engines?

Yes and No. Each of the search engines has different criteria when it comes to listing your website on the first page. It is possible that you could have a PageRank of 0 and get the first listing. However, this would most likely be only on a non-competitive keyword. If the keyword you are trying to get high rankings on is competitive, usually the first spots go to relevant sites that have the most PR.

As the PageRank formula is an algorithm, how many links from a PR4 site equal one link from a PR5?

The answer to this is kept confidential by Google, but many SEO services experts predict that you would need between 8-10. So it would take from 64-100 PR3 links to equal 1 PR5 link based on PR alone. However, this is just a vague guideline because that PR5 link could be more or less valuable depending on: how many pages it is already linking to, it's relevance to your website theme, and other hidden factors.

How do I get onto the first page of Google?

Getting onto the first page of Google (and the other search engines) for a certain keyword or keyword phrase depends on 3 factors:

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